No matter it is SEO or PPC advertising, your business whether online shops or online media, the marketing-related field should begin with a search engine tracking/research keywords/keyword. Keyword research such as this is part of the most important and basic of all marketing efforts in the search engine or Search Engine Marketing (SEM). This not only gives marketers a new way to understand the thinking of customers but also keep track of potential customers and products/services what they are looking for.
Although the keyword tracking very important role in the world of SEO and PPC, there is still a difference between them. With PPC, You like offering a number of keywords and pay each time someone clicks on your ad. The position of your ad on the search results is determined by the cost-per-clicks multiplied by a score of quality (quality score), which partly made up for the quality of your advertisements, keywords, and landing pages to your site. If your keyword is relevant to your site and what you're advertising, then, is getting a little too much should you spend on pay-per-click.
Unlike SEO, sometimes to rank for certain keywords each month, through PPC, advertisers can increase their paid ad position by increasing its bids and score quality (quality score). If you do not want to waste your money for general keywords that do not have an impact on your business, then you have to choose keywords that are RIGHT for the promotion/marketing of the profitable business.
Many people who connect research keyword/keyword, with the knowledge of SEO, but in fact, in PPC keyword research should also not be forgotten. Google showed that the PPC ad groups have 10-20 keywords that are relevant and interrelated, so, focus on keywords is important. Fortunately, there are many applications to assist you in planning efforts right keywords for your business, and you can use it without spending a cent.
Here are some free applications for planning the keywords that are available, and very useful.
1. Google Keyword Planner
The most widely used applications for planning PPC keywords is Google Keyword Planner. This application allows advertisers to find new keywords and keywords for advertising. Google Apps also provides statistics for each keyword, including search and approximate magnitude of cost per click (average cost per click). Keyword Planner or Keyword Planner is just the initial stage which can help you to determine the right keywords, so this is not the only application that you can use. As stated Google, you can use this plan as a "laying the keystone to successful marketing '. It can provide basic guidance in the selection of advertising organizations and the broader keywords, but you might miss a few key terms valuable if you only rely on this application.
2. Google Autocomplete
Start by typing a word or phrase in the Google search box, and a number of predictions that might be similar to the keywords you are looking for will appear. Google's autocompleting concept is based on several factors, including how often users have searched for that keyword before. This will help when you're looking for keywords that are quite long, starting from the initial words. Type a word/phrase beginning you into the search box, and try to type each letter in order to see how far these keywords searched. Also, try to type a keyword and put a space before these keywords, in order to see variations that often arise.
3. Ubersuggest
As you may have guessed, is the application circulation Ubersuggest keywords (suggestion tool). This application shows the data from Google and other search engines with keywords first / beginning, add letters or numbers on your existing keywords, and offers suggestions for keywords. It is also useful to examine the long keywords and help you find the right keywords.
It also expands your keyword list and helps you generate new ideas for keywords you want to use. Maybe you've never spent more than a minute just to find a few hundred keyword suggestions, but sometimes, that's where you can find keywords that you may never consider before.
4. Keyword Tool
Applications Keyword Tool is almost similar to Ubersuggest because it uses the concept of Google Autocomplete, but, Keyword Tool is the superior step because it is capable of producing up to 750 suggestions for your keyword. Keyword Tool works with 129 domains in Google, 83 languages and is very user-friendly. Not only that, he is also capable has advised a number of words to phrases/words before and after the keywords you want. No CAPTCHA or ads that interfere with the advertiser when researching keywords in depth. And, the best part of this app is easier for you to navigate. If you want a simple application that helps you search the keyword length, this application is recommended.
5. WordStream Free Keyword Tool
Although it has limited features, applications WordSream's Free Keyword Suggestion is more reliable in providing relevant keywords and valuable to your business theme. This application provides a wider range of keywords for a keyword in length, compared to Google's Keyword Planner her. And, all keyword suggestions shown these applications is more relevant than a keyword suggestion of the applications mentioned above. This application is able to represent more than one billion search requests, and users can use up to 30 times a day without pay.
Unfortunately, there are some metrics such as Google Search Volume and Competition are not sufficiently accurate/relevant unless you are using a paid version Wordstream. Wordstream who do not pay also has a planning application, including search keywords KeyWord Niche, Keyword Grouper and Negative Keyword Tool, and others that can help improve the keywords you want to use.
6. Keyword Eye (Basic)
Keyword Eye is an application that offers a visual keyword 'blob keyword', where the size and color of the displayed Keyword Eye, each representing the magnitude missing search and competition. You can also see the advice the keyword in the grid and sorted by a specific metric. By Keyword Eye unpaid version, users can get 20 keywords are searched in a day, to report on 100 keywords and keyword database 25 of Google. In contrast to WordStream, here you can see Search Volume, PPC Competition, PPC and Competitive Score. Keyword Eye provides data that is wide enough and long, but easy to digest and is one alternative to find the appropriate keywords.
7. Keyword Revealer’s Keyword Tool
KeyWord unpaid Revealer is an application that allows you to see various suggestions of relevant keywords and appropriate metrics, such as Search Volume, CPC, and Estimated Profit. Similar to Keyword Eye, this app shows how tough the competition is underway and predicts that munchkin profitable keywords. , The keyword suggestions offered by this application is relevant and worth trying.
But, the free version only allows three searches per day, so use them wisely.
8. Adwords Search Terms
Do not forget that the most valuable keywords, can come from search keywords used by visitors before they click on your ad. The best way to Menelaus their mind is to think like them when they want to search for services/products. When using Google Adwords, pay attention to choose the most relevant keywords to your ad group. If the keywords used are not relevant to what you're advertising, Google could be a negative vote.
To access the Search Query Report in Adwords, go to the 'Keywords', click the 'Details' and select 'All'.
Remember that planning is the keyword something that is continuous or constantly evolving, and has an ongoing process. If you could get the keyword 'right', it can bring profit and success in your marketing. Still, there are many free keyword site planning applications that exist, but which have been mentioned above are a few of the many that are very useful for PPC.
