How To Use Animation To Marketing Success
In today's digital world, the animation must be the best marketer for the many opportunities it offers. Technological advancement has helped the industry to switch from cartoons to animated emails, animated GIFs, and animated brand campaigns.
The surviving question is, is animation good for business? A number of research and experiments have proven that animations are very effective in raising brand awareness, increasing engagement with customers and increasing conversion rates.
Frank Abagnale, Semalt expert gives you some of the key reasons why you should consider combining animations in your marketing campaign.
Visual Marketing Never Be Disappointing
Consumers respond better to visuals than text blocks. Professional animations have the perfect sound, soundtrack and are accompanied by a written copy of the ad. Every aspect of the animation is visual, in which colors are chosen professionally to make it relevant to the target audience regardless of their demographics.
Quickly Delivering A Directed Message
Most people do not have time to read product descriptions or long buying guides. You can cut the chase by passing the same message using animated video or GIF. It has been proven that animations enable consumers to understand information clearly and directly without bombarding them with non-stop stats, graphics, and texts.
They also help to illustrate complex concepts in an easy-to-understand format by removing unnecessary details that often confuse the audience. Discover a new and consumer-friendly way to explain how clients should use your product by creating animated video explanations.
Easy Sharing and Digest animations
We are inherently programmed to enjoy and fall in love with the animation because of the many years we spend most on watching cartoon movies. Research shows that animations are five times more likely to be shared on social media than a blog post. Try to make your animation entertaining, informative, and exciting as soon as possible to increase its chances of sharing.
Animation Offers a higher ROI than Other Marketing Materials
The primary purpose of your marketing campaign is to increase brand awareness and sales. It should be able to turn viewers into potential prospects, prospects, and buyers. The animation is even superior to your SEO efforts as they enter human psychology.
Here are some interesting statistics to help you understand the power of real animation.
- In search results, most animated video recording RKT 41% higher than written text
- When posted on the landing page, animations can increase conversion rates up to 70%
- Web visitors spend 100% more time on landing pages that have interesting videos than on other web pages
- Animations and videos are divided by 12,000 more from text, simple pages, and links
- Animation is Cost Effective
The cost of hiring a team of professional image experts, graphic designers, and voiceover actors may seem too high for your business. However, compared to recruitment actors, models, recruiting a set, hiring cameras, microphones, lights and other resources needed to make conventional videos, an animation is more affordable.
There are also many tools and resources you can use to create simple and simple animations without spending a lot of money.
Bonus Tips
Animation has the ability to improve your business. Use them wisely, adapt to subject matter and audience, make it easy to access in all media channels, and publish at the right time to achieve the highest conversion rate.
